Eclèl Hair Therapy:
Achieving $3,200+ in revenue in 45 days with a 600% ROI and 7x ROAS
In collaboration with
Services Provided
Facebook Ads
Landing Page Creation
Conversion Rate Optimization
Direct-Response Copywriting
Video-Editing & Visual Design
Background
Eclèl Hair Therapy, an organic hair and beauty salon, grew through strong word-of-mouth, but further growth was held back by their location; a very low-foot-traffic area of Marbella.
The Challenge
Gain local awareness, fill empty bookings with quality clients, and position the salon’s organic service as unique in the marketspace to gain local market share.
The Solution
To address these challenges, I implemented paid ads and sophisticated market positioning.
Direct-response copywriting was used to shape their new landing page experience. Highly visual FB and IG ads then drove high-quality traffic, while ongoing conversion rate optimization ensured the campaign delivered the best possible return on the salon’s investment.
Through these strategies, Eclèl gained more awareness locally, brought in 35 new clients and generated $3,200 in revenue in 45 days.
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